Shifting Focus
The second half of 2025 was a difficult time for me…There were some very challenging personal experiences that forced me to step back and take an honest look at many aspects of my life, my business, and how I approached both.
That period of reflection, combined with a growing sense of frustration, led me to begin Clarity Coaching in November. What followed was unexpectedly intense. I spent time sitting with questions I had avoided for years, examining why I do this, what truly motivates me, and what I actually want from my work. It required a level of honesty with myself that was uncomfortable at times, but ultimately necessary.
One of the clearest realisations was that the brand I had built just three years earlier no longer felt right. The name, the colours, the overall energy, none of it reflected who I had become or the direction I wanted to move in. Acknowledging that was difficult, but once I did, there was no going back.
I began exploring what I genuinely wanted from my business. The clients I wanted to work with. The type of work that would bring long-term satisfaction. The sense of pride I felt was missing. I went through countless ideas and name iterations, sharing them with friends and family. Some were close, a few were promising, but none of them truly settled.
And then it clicked.
LensArt
A name inspired by a friend years ago who once referred to me as a “lens artist”. The words had been sitting quietly on my LinkedIn profile all this time. Suddenly everything aligned. I am not interested in simply capturing moments. I am interested in creating art through my lens. The name felt obvious the moment it arrived, and impossible to ignore.
From there, the rest followed naturally. I wanted a brand that felt calm, confident, and considered.
Teal, Gold and Ivory became the foundation. Subtle, refined, and intentional. Seeing that identity come together across the website, social platforms, and printed materials has been incredibly rewarding, and feels aligned with the people I want to work with going forward.
With a background in technology and systems, I made the decision to build the website myself.
December was spent refining layouts, crafting pages, and paying close attention to detail. It was slow and often painstaking, but seeing the site come together has been one of the most satisfying parts of this process.
Alongside building the website, I knew it was as important to shed what no longer served me. I spent several days carefully curating and cataloguing my image archive, ultimately removing over 8,000 photographs. It was an unexpectedly cathartic process, one that felt deeply freeing. For the first time in a long while, I was consciously choosing what deserved to stay, and letting go of what did not.
That same mindset carried into my collections. They were reduced significantly, sometimes painfully so, but I became comfortable making less and trusting restraint. I began to understand that clarity often comes from subtraction, not addition.
This shift brought something else into focus. I had, without fully admitting it, lost momentum.
Throughout 2025 I barely picked up my camera, beyond a few quiet visits to a local nature reserve and a single day in the Cotswolds. It was telling. I usually share my favourite images of the year each December, but this time there simply were not twelve images that felt right to share.
That realisation mattered.
This reset of brand, style, and approach has given me back a sense of drive and purpose that had been missing for longer than I care to admit. More importantly, it has reignited my relationship with photography itself. I am now planning one considered photography trip each month throughout 2026, with the intention of creating new work for the collections you see here.
Finally, thank you for taking the time to read this. To those who have followed my work for years, I am deeply grateful for your continued support. And to those who are new here, welcome. I hope you enjoy the collections, the story behind them, and the direction they are heading. If you would like to follow along more closely, I would love to connect with you through my social channels.
Here’s to a thoughtful and creative 2026.
Neil
