Coming back into Focus…
Here we are then….at the end of a month of relaunching, renewing and resurgence….and I wanted to reflect on it all.
If you have not yet read my previous blog where I shared what led me here I would encourage you to start > there < first. If you have read it already I will press on.
The work done in advance meant the launch itself ran smoothly. Social posts went out on schedule, the website evolved as planned, and while a few links and timings needed correcting along the way, nothing disrupted the momentum.
That preparation mattered. It allowed me to stay focused rather than reactive.
This shift toward a slower, more deliberate way of releasing work has allowed the images to be seen, understood, and experienced as art rather than content.
One unexpected outcome of this process has been the return of enjoyment. As the archive has become leaner and more intentional, I have started to notice photographs I had forgotten or overlooked, not as work to be organised, but as images to engage with again.
Last year, that sense of curiosity had quietly disappeared. Opening Lightroom felt heavy, full of decisions, unfinished threads, and noise. Now, with much of that removed, I find myself experimenting again with edits, light, and style purely for the pleasure of it. Not for collections. Not for output. Simply responding to an image.
That separation feels important. LensArt remains focused and deliberate, while the Studio Archive is there to share as and when the mood takes me.
In that space, enthusiasm has returned naturally, without being forced.
The month in numbers
January has been intense, but deeply constructive. Alongside the quieter internal shifts, the numbers tell a clear story.
1 website created and launched
2 new social media channels created
16 LensArt collections released
19 blog posts written
40 social media posts published
151 new professional connections on LinkedIn
145 interior design studios contacted
Behind the scenes:
11,586 images removed from the archive
252GB of disk storage freed
1,734 Studio Archive images catalogued and renamed
A complete Lightroom catalogue rebuilt around clarity and intent
These numbers are not about volume for its own sake. Each one represents a decision made, a distraction removed, or a system refined.
Together, they mark a shift away from accumulation and towards authorship.
So that is January wrapped up.
February and the months beyond are about consolidation and growth. Continuing to build connections, sharing work and ideas, and letting what has been put in place now do its work.
Thank you for reading. If you have followed my journey so far, I appreciate your support.
If you are new here, I hope you will stick around.
All the best
Neil